Logo design and corporate branding

As a designer, I am continually excited by having the opportunity to either create or revitalise corporate logos. A logo is one of the most important things to consider when promoting your business. It not only defines your corporate identity and company values, but also establishes a physical imprint in the mind of a potential client. A great design will work well irrespective of the advertising medium.

The first batch of prototype logos below were devised for a team of five multimedia developers. The design at the top was eventually chosen, but I gave them quite a few diffrent ideas. The number of colours used in the logo design was specifically kept to a minimum, in order to allow greater flexibility and cheaper printing options.

 

During the construction of a logo for "Digital Concepts" - www.digital-concept.net.au - a number of prototype ideas were developed in consultation with the client. The approved logo (top left) was designed to reflect the core business through the use of three colours synonomous with imaging technology - Red, Green and Blue (RGB).

 

The next set of images were designed as prototypes for an Australian Judo club. I always try to offer different styles of design so that the client has a good range from which to select. White and Red are the Japanese national colours, the upside of which is that the finished design will be quite cheap to print.

 

The two designs below were created in Adobe Illustrator and produced as concepts for a range of clothing for a company called "design first". The strategy is based upon a pun involving the company name and the notion that the manmade objects shown; even though they were technological marvels and 'design firsts' (i.e. biggest and best of their time), they were poorly implemented. A little extra time spent on the drawing table might've made them famous for different reasons. I mean, if you go around saying that your ship is "unsinkable" you're just asking for trouble right?

The top graphic is shown on the front of the shirt and the barcode is on the back. The company name, "design first" is displayed on the front and back, along with some additional, historical information. If you can wear it and learn from it, that's got to be a good thing.